Unified Safety, Seamless Communication
ARGUS is a smart AI solution designed to enhance communication and safety on construction sites.
Role
Lead UX Researcher and Strategist
UX Research, Business Strategy, UI Design
Tools
Figma
Adobe Creative Suite
Miro
Rhino 3D
Keyshot
Duration
Jan' 24 - June' 24
20 Weeks
Awards
Argus was honored to be invited to Dubai to showcase as one of the 100 most impactful projects globally.
Argus won the prestigious Red Dot Award in Brands & Communication Design.
Problem
How did we approach this problem?
Solution
Mobile App
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Managers Tablet
Smart AR Visor
75%
of all work related death in the US are in construction.
Fatal construction injuries are estimated to cost the US $5 billion per year.
Visited
6 construction sites
in Georgia
Interviewed
55 Construction workers
construction workers die in accidents each year world wide.
60000
of all work related death in the US are in construction.
20%
Research
Key Insights and Takeaways from Research
• There was no system for reporting safety hazards, heightening site risks.
• Workers depended on Google Translate, leading to slow and inefficient interactions.
• Hands-free, easy-to-use technology is essential since workers face challenges with gloves and broken phones.
• Insufficient training left workers ill-equipped, affecting both safety and productivity.
IT Project Manager,
BrightView
"It's crucial how the product aids individuals in executing their job and whether it simplifies their tasks or not."
Safety Manager
"When it comes to language barriers, it’s common for them to nod their head — you think they understand, but they don’t."
Ben, Con Education Department at Procore
"A single mistake can cause months of delays, requiring new materials to be ordered and delivered."
Safety Manager
"Even if you complete safety training, you can’t recognize or remember everything when you’re in the middle of work."
Ben, Con Education Department at Procore
"New helmets with chin straps are now being mandated by major companies to enhance fall protection."
Interviews
Interviewed 11 Industry Experts
such as UX Designer @Procore, IBM-Head of AI, - IT Project Manager @Bright View,
Construction Safety Managers, Senior General Contractors, Business owners
,Designers and many more
Data Analysis
Affinity Mapping
After completing thorough secondary and primary research, we have effectively pinpointed the key challenges facing the construction industry. This allows us to now concentrate on implementing specific solutions that will lead to significant improvements in the field.
Ideation and Wireframing
To tackle these problems, we conducted a rapid ideation session. Each team member contributed ideas within a strict 3-minute timeframe, a method designed to foster quick, innovative thinking and generate a wide range of potential solutions. This approach proved effective in eliciting diverse and creative ideas that could be further developed.
Message
Map
Safety Training
Bone-Conduction
Camara & Lidar
OLED Projector
Mobile App
Physical Product
Information Architecture (User Flow)
Design
Mobile Version
User Testing and Changes
Branding
Inspired by Argus, the mythological figure known for his vigilance, the logo embodies the brand’s commitment to cutting-edge technology and safety with its sleek design and bold font. The purple color palette symbolizes trust, technology, and strength. Featuring the Inter typeface, renowned for its high legibility and modern design, ensures readability and efficiency on construction sites with its scalability, contrast, and multi-language support.
Reflections
• Engaging directly with users on-site deepened our empathy for their challenges, reinforcing the need to advocate for users throughout the design process.
• User feedback, especially from tough environments like construction sites, was crucial in making Argus practical and intuitive.
• Balancing modern and traditional layouts highlighted the importance of design flexibility and adapting to user feedback.
• Designing hands-free, durable tech for workers with gloves or damaged devices emphasized the need to consider real-world usage scenarios.
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